Bottle labelling is important because it ensures that consumers are informed about what they’re purchasing. Bottle labels tell the consumer where the product was made, who manufactured it, what ingredients are in the product, and any other information deemed relevant by the manufacturer.
Bottle labelling can be used to differentiate products from one another as well as make them more appealing to consumers. For example, if two drinks companies produce cola beverages but want to target different audiences with their drink then both companies may label their bottles differently. One company may include a picture of an old-fashioned soda jerk on its bottle while another might include a drawing of someone enjoying their beverage at home or at work. These images appeal to certain people and help sell that particular drink. If you need professional labels get in touch today.
What Industries should use Bottle Labelling?
It is important to consider whether you should use labelling on your products. Many industries can benefit from using professional labels on their products, while others are required to use them by law. It can be very beneficial to use professional labels to ensure your products are eye-catching and inform the consumer at a glance. Whether you are displaying pricing or your brand logo, custom labels for bottles can be an effective and economical way to increase the visibility of your products.
What information must use bottle labelling?
In some industries and with some products labelling is required by law. This can be for displaying safety warnings, content information and many other important pieces of information. Printing bottle labels can be done in-house, however, it is important to ensure that they are made to the correct specifications for your counties laws. For this reason, many companies choose to use a professional bottle label maker like ourselves here at Price Labels. In addition, using a professional label maker allows for customized labels for bottles and other products, with designs tailored to your specific needs
Food and Drink
In the UK any packaging containing food or drink must be labelled with ingredients. This is so universal many people now take this for granted however having the calories, fat or alcohol content readily available allows consumers to make more informed decisions. In addition, allergen labelling is also required by law, meaning labelling on food and drink has gone from helpful to life-saving for many with allergies.
Chemical products are also required by law to have labelling explaining their contents and any hazards to be aware of. This is of course beneficial in personal day to day life when using chemicals to clean your home for example. However, this becomes even more important when you move to a commercial setting where incorrect labelling chemicals could very easily poss a risk to equipment or human life.
Why you should be labelling your products
In addition to the legal requirements for labelling it is also important to consider how the labels on your products can change how your brand is perceived by the public. Able to display your unique brand or stand out with a new product, the design and quality of your labelling can have a huge impact on sales. Packaging labelling can also help to add the final touch to your product.
Who, What and Why?
Professional labels can be used in almost infinite ways, however, if you are planning your labels consider how your labels convey the following:
- Who are you?
- What is your product?
- Why should they choose your product?
Also using labels on your products allows you to display how to use your product in a simple and effective way. Simple and clear instructions can greatly change how a customer sees your brand, and with professional labelling you will have that covered.
You’ve likely heard of the importance of labels on food, but did you know that they are just as important for your bottled products? A label can be found at many points in a consumer’s journey with your product. The first time someone sees an advertisement or reads about it online, there is typically some kind of text accompanying the image to tell them what it is and why they need it.
This means that if people don’t have enough information before seeing this ad, then their attention span might not last long enough to get through all the benefits listed on its label. Once consumers find themselves standing in front of a shelf full of different brands vying for their attention, professional labelling can help you stand out.